Getting UX right for mobile apps – I get it
UX is hard, don’t get me wrong here, I’m not going to pretend a single blog post can even begin describing how hard this is.
Having said that, lets consider what is the minimum viable user experience for a mobile app.
Today ill try to cover one minor topic
“I get it”
So when a user first opens your app the feeling you hope to achieve is the “I get it”, if your app failed to deliver this feeling for the first 10 seconds, you have lost it.
Its not a secret that most of the apps that get installed on a smartphone these days are only given one shot and are being eventually either never opened again or uninstalled immediately.
How do I make users “get it” then? by speaking their language. When I say speaking their language I refer to providing the most expected, and what they are most likely best trained to understand, identify and use.
Apple releases a never ending spec of how your app should look, feel and behave, fail to comply to their rule of thumb? you don’t get in.
This all comes for a reason, an Apple user, or rather an iOS user to be more specific is being taught how to use his device from the second he opens his iBox, completely opposite to what happens on Android, where every device or even every ROM speaks its own UX.
Speaking the same UX language across the entire stack of apps makes your users “get it” much faster, thus improving on user loyalty.
So what does a “I don’t get it” UX look like?
Path seems like a very nice app, its eye-candy iOS design made its screen shots on the app store a very big promise, only to find out that I have no idea what these buttons do, being able to click on the one you actually refer to is a challenge in it self for being way too small.
A look at something an iOS user might feel like “I get it” much faster by Reeder for iPhone:
Linkedin for iPhone:
Note that for the last couple of apps, the buttons are as big as an iPhone user might expect, and that the behavior is clear and the user understands what is about to happen once he hits one of the buttons, this can be achieved by either using “native like” buttons (IE the Linkedin way of putting stuff), or by merely using some text and familiar icons.










